Founder Updates - March 7, 2025
The Community Newsletter
Hi all,
Welcome to 219 people who’ve signed up since we last sent this newsletter. We’re excited you’re here! We are Chris and James, the founders of Lyric, and we usually send out these updates weekly. If you’re new here, you can read why we started Lyric.
THE COMMUNITY NEWSLETTER
The weekly community newsletter continues to be one of the best-loved features of Lyric, and it’s doing a lot of work to drive sales across the platform.
We’ve seen incredible results for sellers who’ve moved from other hosting platforms and are consistently participating in the community newsletter alongside their communities. In recent conversations with sellers, we’re hearing that some businesses are routinely seeing 2-3x sales in a given week vs what they saw previously. We’re blown away by these kinds of statistics.
In addition, the newsletter is just fun. We love getting the newsletter every week, and hope you do too. We see it a bit like a virtual pop-up or virtual market that happens every Thursday. It’s a great moment to bring people together, share with your friends, peers, and customers what’s happening in your studio, and receive great feedback on your work, and — importantly — drive more sales for your business.
And a big component of the success of this system is that we’re all doing it together. If any one of us set up shop alone on the side of a street, we might have some success, but because we’re promoting one another and doing this thing together, we all see more traffic to our sites, more engagement from customers, and more sales. When we ran the numbers recently, we were delighted to see that over 50% of all sales on Lyric are already driven by the cross-promotion network.
We are so thankful for all the feedback from you all about the community newsletter, and we’re investing further into this program to make it more impactful in the future.
If you’re not yet participating, go here to add your update for next week’s newsletter — we look forward to seeing you there:
WHAT SHIPPED
Combined Carts
Many customers were browsing across stores on Lyric and buying, but the shopping carts were tied to each individual store. This mean that if a customer added a product on one store, browsed to another store, and purchased from there, they sometimes missed checking out on the first store. We’ve made a number of upgrades to this experience, so there is a more unified login experience across the Lyric ecosystem, and a unified shopping cart tracks customers from shop to shop. We’ve already seen this pay dividends with more customers completing more checkouts.
Homepage Search
Visitors to the Lyric homepage can now easily search for your store, simple as that!
UPDATE OF THE WEEK
From Dan at Dan’s Woodshop:
Excited for this community, and for what’s to come — cheers everyone!
Chris & James